With over two decades of experience helping businesses of all sizes achieve and maintain search engine success, our team at SonicSEO.com is familiar with the more common and not so common reasons for site deterioration. Though the list is exhaustive, we’ve found that some culprits are more common than others:
- Broken structural changes due to website redesign, structural changes or the launch of a new site
Algorithm changes- Irrelevant keywords / keyword stuffing
- Natural changes in Google (e.g. increase in competition, increase in search for a specific topic, etc.)
- Geolocation discrepancies / lack of local SEO
- Problems with internal navigation
- Missing meta information and/or headers
- Lack of user engagement
- Duplicate or stale content
Whether the issues with your site are the result of the natural progression of search and time, or whether they are the result of poorly executed or black-hat SEO techniques, we will deploy strategies to remedy them before they cause any more damage to your rankings.
