Why Your Roofing Company Needs Online Marketing
To improve your chance of being found by potential customers, your roofing company needs to be at the top of the organic search results. These days, consumers largely use the internet when in search of home services:
- Every day, users perform more than 3.5 billion Google searches.
- More than 50% of searches are done on mobile devices, and of those, more than 70% are done with the intent to find local service providers, such as roofing companies.
- Your potential clients are looking at internet ratings and reviews from your past customers to determine whether your company is the best option for them.
Effective online marketing utilizes numerous strategies. It helps people find your roofing company during searches, but also engages them once they arrive at your website or social media page.