Small Business Marketing Strategies

The Components of Effective SEO

Many different components of a website can be optimized. For example, using the right keywords for your small business will improve your ranking within search results. These keywords can also be used in multiple areas within your site, from page titles to calls-to-action. When a search engine detects that keywords are used in the correct manner, it’s more likely to give the site a higher page ranking.

The quality of the content you present is also important from an SEO perspective. While smart use of keywords gets more readers to your site, quality content keeps them reading. Additionally, duplicating content from page to page or stuffing your pages with keywords will actually harm site visibility. SEO must appeal to search engines as well as the human visitors you’re marketing to.

Other SEO Methods

Much like well-written text, images are another important factor in effective SEO. The images you choose to display should representative of your brand in theme and quality. Images that are blurry or take too long to load will put off visitors and may prevent them from ever returning to your site. Images must also be optimized correctly by associating them with the right keywords, which helps search engines accurately index your site.

Crafting good meta descriptions is also beneficial to site visibility. These are the snippets of text that appear alongside your company’s name when searches are performed. Meta descriptions should contain relevant keywords, be short, and include action-oriented language instructing the reader to follow up.

We Support Small Businesses

Competing against a larger business with more resources can be tough, but our SEO services help level the playing field. We’ll design your website to present your goods and services in the best possible light, while also boosting brand recognition.