How can new customers find your business? In most cases, a customer’s journey begins online, whether a person is simply in search of information or interested in purchasing a product. To put it more precisely, the customer journey usually begins with a search engine, which has made them an invaluable tool for online marketers.
Search engines are how consumers will find your business, whether they land on your website or a social media page. SonicSEO.com understands how search engines work, including how they rank websites within search results. We apply these principles to our web design and SEO services, so our clients in Albuquerque and beyond have the pest possible chance of reaching as many customers as possible.
The Evolution of Small Business Marketing
While marketing as a concept is hardly new, it has taken a turn towards online efforts in recent years. Long gone are the days of the yellow pages, which used to be delivered directly to the homes of consumers. The first yellow pages were published in 1966 and contained the names, addresses, and phone numbers of local businesses.
While it was convenient to have a directory of all the local businesses in your area, the yellow pages did a leave a little to be desired. For example, there was no other information on a business other than the basics. Searching for businesses in the yellow pages was also a lot less efficient than performing an online search.
