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Can Augmented Reality Benefit Your Brand?
Augmented reality is a new technology that’s captivated users all over the world. While it’s mostly associated with entertainment, this technology can also offer benefits to brands when it comes to deepening engagement with consumers.
What Is Augmented Reality?
AR technology integrates the real world with digital elements consisting of visuals and sounds. These digital elements are overlayed on real world environments and users are encouraged to interact with them using mobile devices or headsets. The best-known example of AR is Pokémon GO, a mobile game that features digitally rendered Pokémon in real environments, which users can “catch” via their mobile devices.
How This Technology Can Help Your Brand
The applications of AR are especially enticing to retail businesses, as the technology can help customers understand what certain items might look like in their homes. For instance, a furniture store can use AR to allow customers to model pieces of furniture in their homes, which can be highly beneficial when it comes to increased sales.
Beauty companies can also benefit from this technology when it comes to things like makeup and hair color products. If a customer is curious about what a certain shade of lipstick might look like on them, they can use the technology to sample a product conveniently at home. This is highly beneficial for online businesses that don’t have a physical location where customers can come to try out products.
AR applications can also be beneficial for many other purposes, such as:
- Healthcare
- Home design and architecture
- Automotive maintenance
- Remote training
Costs for creating an AR application can be expensive and not every business will derive the same value from the technology. Accordingly, it’s best to approach the new technology thoughtfully to ensure it’s a good match for your needs.
We’re On the Cutting Edge of New Marketing Technology
When integrating new technologies like AR into your marketing strategy, professional guidance is key. Here at SonicSEO.com, we’ve helped numerous businesses develop engaging and impactful marketing campaigns that get results. Call (505) 821-2000 to schedule a consultation or contact us to learn more.