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Tips on Writing Engaging Blog Posts
Blog posts are an important part of online content strategies. Blogs provide valuable information to readers, but they can also engage, entertain, and even educate. Because you want blogs to be as impactful as possible, you must craft them carefully to ensure the needs and wants of the reader are fully met.
Use Images Wisely
Blog posts featuring images are more likely to attract the attention of readers, who might overlook a post consisting of text alone. However, the quality of the images you use can make or break the interaction, as outdated, low-resolution images may turn off a prospective reader. Images can also serve an important SEO function when optimized correctly, so be sure to include relevant alt tags to help with search engine indexing.
Make Skimming Easy
Readability is a major consideration when it comes to engagement. Including things like numbered lists and bullet points allows the reader to easily skim content, which makes it more enticing overall. It’s best to keep bulleted lists short and sweet to make the content easy to digest. Also, odd numbered lists are preferred, as odd numbered lists tend to bring in more traffic than even numbered ones.
Create Compelling Headlines
The headline is the first thing a potential reader will see, so it must be strong enough to pique their interest to get them to keep reading. Including numbers within headlines is often impactful, as is creating a knowledge gap (which will hopefully be filled in by the remainder of the content). The use of action words is also beneficial, as it can create a feeling of excitement in the reader.
Target the Topic to Your Audience
Focusing on a target audience when developing online content is better for your marketing budget, and it also improves the chance of people reading the blogs you create. If you’re not fully sure of the wants and needs of your target audience, consider the following questions:
- What does your ideal reader do for fun in their spare time?
- Where do these individuals work (and how much money do they make)?
- What motivates your target audience to purchase products or services?
- What sort of websites/social media content do these people prefer?
Having a good understanding of your target audience is crucial not just for blog posts but can also benefit other forms of online content.
Master the Art of Engagement With SonicSEO.com
Are you seeking an effective internet marketing strategy that incorporates blogging along with other proven practices? If so, our team at SonicSEO.com have just the services you need. We provide a range of SEO services, including the creation of blogs intended to entice and engage readers. Schedule a consultation by calling 505.821.2000 today or contact us to learn more.