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How to Build Your Online Brand
An online brand is similar to a personality: it’s what sets your business apart from others, such as competitors. A strong brand helps consumers identify your business online, but it also boosts engagement with customers. Here are a few ways you can strengthen your online brand to have the greatest appeal.
Define Your Identity
Brand identity includes a lot of distinct aspects. Along with the look of your marketing channels (including website, logo, and design of social media pages), it also includes core values, the history behind your business, and other characteristics that make your business unique. Playing up these unique aspects can help your business resonate with consumers online, which will then pique their interest.
Understand Your Target Audience
A target audience consists of those people most likely to support your brand by purchasing products or scheduling services. If you’re having trouble pinpointing your target audience, consider the following questions:
- What interests or hobbies do your audience have?
- Where do they work?
- Where do they live?
- What’s the economic status of your target audience?
- How old are these individuals?
- Which social media platforms do they use?
- What obstacles might they face?
- Who among your competitors appeals to your target audience the most?
By answering these questions, you’ll have a much clearer view of the type of consumer you’re pursuing with your branding.
Develop a Voice
Brand voice involves how you speak to your customers via your website and social media pages. Some brands take a casual, playful tone, while others are more serious. Identifying an appropriate brand voice is important for maintaining uniformity across marketing channels. Using the right brand voice also helps you engage with your audience on a deeper level.
Get Branding Advice From the Best in the Business
With decades of experience behind us, SonicSEO.com offers a wide range of online marketing services to our clients. We also provide guidance when it comes to online branding, including help with increasing loyalty among consumers. Contact us today to learn more or call (505) 821-2000 to schedule a consultation with our skilled team.