How Does Image Geolocation Data Affect SEO?

Geolocation data provides information on where a particular image originated, meaning the location where it was taken or created. This information is contained within an exchangeable image file (EXIF) format, which also includes data like camera settings and image size.

EXIF Data and Search Engines: A Complicated Relationship

In theory, geolocation data seems like it would be valuable for online rankings, particularly when it comes to local searches. For instance, an image with data linking it to a particular city could conceivably boost ranking local searches because that location data would establish relevancy.

In reality, search engines don’t do much with the EXIF files where geolocation is contained. According to Google, the search engine (along with others) does not consider EXIF data when ranking sites. Additionally, this data is removed from images posted to a Google My Business profile, which is a crucial tool for ranking in local searches.

Trusted Ways to Enhance Your Search Rank

When it comes to geolocation data, the best course of action is to leave it as is for the time being. It’s always possible that Google and other search engines will change their practices in the future, which could mean that geolocation data does become relevant. In the meantime, here are some ways you can increase your visibility online:

Use relevant keywords
Create unique, high-quality content
Use social media to connect with your target audience

These strategies are proven to work, so they deserve most of your attention when it comes to SEO.

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With decades of experience behind us, SonicSEO.com has helped clients all over North America improve their ranking in Google and other search engines. We understand the ins and outs of SEO and we take the time to communicate the best practices to our clients.