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New News on Online Ad Spending
Yah…we know that we have bombarded you with a lot of information regarding the increased budgets going towards online advertising.
But there’s more.
Why?
Because we cannot express how important it is that you understand the necessity of generating an online marketing campaign when the majority of the world’s largest and most successful businesses are continually pulling out of hard-copy ads and opting for online ads.
You already know that businesses are going to increase marketing dollars invested in online ads, social media, mobile and search engine marketing. Today we want to present you with some specifics regarding ad spending amongst the top 5 places to advertise on the Internet.
eMarketer recently provided some interesting statistics regarding ad spending on Google, Yahoo, Facebook, Microsoft and AOL.
2011 Ad Spending Predictions on Top 5 Sites
Here are the breakdowns:
- Google (Most Popular Site): Up 23.5% from 2010 totaling to 12.39 billion dollars in 2011
- Yahoo! (2nd): Down 2.1% from 2010 totaling to 3.4 billion dollars in 2011
- Facebook (3rd): Up 117.8% from 2010 totaling to 2.19 billion dollars in 2011
- Microsoft (4th): Up 23.06% from 2010 totaling to 1.55 billion dollars in 2011
- AOL (5th): Down 10.23% from 2010 totaling to .79 billion dollars in 2011
Total ad spending on the 5 most popular ad sites is projected to reach $20.3 billion in 2011, a 20.5% increase from 2010.
Digital Marketing Investments
It’s important to understand the trends that we are seeing. Hardcopy advertising is expected to lose significant investment dollars this year. With online spending projected to go up as much as has been forecasted, it’s important to begin thinking through how to use these sites to target potential clients on the Internet.
Why are businesses investing on these 5 sites?
Because this is where the majority of the population is.
Never have businesses been able to target such large audiences through a singular communicative medium like they can now.
With more businesses pulling their marketing dollars out of paper ads and investing them in sites like Google and Facebook, your future business success depends upon creative marketing strategies that target these globally used platforms. Search engine optimization and social media marketing strategies are expected to experience significant gains in the coming years as popular websites continue to grow in their lucrative potential.