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Why Is Analytics Information Important for Digital Marketing?
When it comes to businesses, digital marketing is often the best way to increase visibility among potential customers. Because digital campaigns take time to work, and often require a significant investment, it can be challenging to know whether they’re successful. That’s precisely where digital analytics comes in.
What Are Digital Analytics?
Analytics provide concrete information on how successful your digital marketing efforts truly are. This information can be sourced from a variety of channels, including social media pages, websites, and email marketing campaigns. For instance, analytics info can tell you how many people clicked on a digital ad. It can also tell you how many people click away from a webpage, as opposed to exploring more of the website.
How Reviewing Analytics Can Benefit Your Brand
It’s nearly impossible to determine the success (or failure) of a digital marketing campaign without analytics. Without this information, a business may continue to invest in a campaign that’s actually having poor results, when marketing funds could be utilized for more successful endeavors. In this case, certain metrics provide concrete evidence that a particular marketing strategy is having the intended effects.
Metrics That Matter Most
For many businesses, tracking the following digital marketing metrics is crucial:
- Average Session Duration – This is the total amount of time spent by visitors to your website divided by total number of sessions (which is the amount of time that elapses from entering to exiting a website)
- Backlinks – Backlink metrics, which are other websites that link to yours, measures the number and quality of links
- Bounce Rate – The number of people who visit a single page on your website
- Organic Traffic – The number of people who visit a website organically, as opposed to following a paid ad
- Conversion Rate – The percentage of people who take a specific action when visiting your website, such as making a sale or downloading an e-newsletter
Tracking these and other metrics allows you to make informed decisions when it comes to digital marketing campaigns.
SonicSEO.com Can Help You Achieve Digital Marketing Success
Business owners have enough on their plates without needing to worry about their online marketing efforts. With SonicSEO.com in your corner, you can leave the digital marketing to our skilled and knowledgeable team. We know which metrics are most important, and we diligently perform website monitoring to ensure our efforts are having the biggest impact. Call 505.821.2000 to schedule a consultation or contact us to learn more.