How Do Google & Yelp Handle Fake Reviews?
Online reviews are essential to your business. A good review grows trust in your brand, as it shows your business offers quality goods or services. It also spreads positive word of mouth about what you have to offer, which is very compelling to consumers.
Why Content Is the Backbone of Any Successful SEO Campaign
You can have content without SEO, but you cannot have SEO without content. A solid content marketing strategy is the backbone of any optimization strategy, as without content, you have nothing to attach your SEO efforts to. That being said, if you want to
Digital Marketing Vs. Social Media Marketing: What’s the Difference?
When exploring advertising options for your small business, you will come across many terms, two of the most common of which are “social media marketing” and “digital marketing.” Many sources, you may notice, use these terms interchangeably. The truth is, however, that they’re not
What Are Web Content Accessibility Guidelines?
The Americans with Disabilities Act (ADA) is intended to provide people with disabilities full access to society. The ADA now includes online entities as well, such as mobile applications and websites. However, it lacks actual directives to ensure inclusiveness, which leaves a lot of
How Does Google Rank Search Results?
Google’s illusive process for determining the rank of search results has remained a relative mystery for some time. Google is notoriously tight-lipped about their ranking factors, and often encourage web designers to create highly functional sites that provide relevant, quality content to improve their
Facebook Bulletin: Everything you Need to Know
As new platforms emerge, content creators must take the opportunity to get to know them and what they offer. Facebook recently announced the launch of Bulletin, a newsletter platform designed with independent content creators in mind.