What’s the Difference Between B2C vs. B2B for Paid Social Media?

While organic social media should serve as the foundation of your marketing strategy, paid social media is another essential component. With paid social media, your business pays a fee to a social media platform, such as Facebook or Instagram, in exchange for your content  

How to Create High Converting Content

Web content can entertain, inform, and educate. It can also increase conversion rates for your business. Conversion rates measure the number of visitors to your website that have become paying customers. This is an essential factor in your success, and content creation plays a  

How Businesses Should Talk About COVID on Social Media

Even with vaccine rollout underway in so many places, it’s likely that COVID-19 will continue to play a massive role in life for many months to come. Along with the challenges this poses to individuals, it also makes running a business so much harder.  

How to Attract More Users to Your App

With so many apps on the market today, and so many businesses behind them, it can be challenging to grow your user base. Even if your mobile application looks great, contains essential features, and offers value to customers, attracting members of your target audience  

SEO Secrets to Improve Your Marketing Strategy

Search engines are notoriously tight-lipped about what goes on beyond the scenes. This is especially true of Google and its search ranking factors, many of which remain shrouded in mystery. (more…)

4 of the Biggest App Development Trends of 2021

If your business doesn’t currently have a mobile application, you could be missing out on a huge part of your audience. Regardless of demographics, virtually everyone has a mobile device these days, and most people prefer interacting with apps when using their smartphones.

However, simply