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Top Social Media Trends for 2021

After a year like no other, small business owners and marketers are looking towards 2021. While there is hope that some semblance of normalcy will return, many of the changes caused by COVID-19 are likely here to stay. The coronavirus pandemic has also impacted  

Essential Web Design Features to Promote Your Small Business

Your website is a representation of your business online, but it’s also so much more. Your site helps new customers find your business, offers another way to purchase goods, provides information about your services, and educates visitors  

SEO Trends to Watch in 2021

With another year drawing to a close, online marketers are brainstorming ways they can make a bigger impact on their target markets. While effective search engine optimization (SEO) remains an essential tool, SEO trends are constantly shifting  

Why Your Website Must Be Integrated with Your Point of Sale System

Having a reliable eCommerce site is more important than ever these days. Many customers prefer shopping for goods online, both for convenience and to keep themselves safe amidst the COVID-19 outbreak. Point of sale (POS) systems are  

Tips on Targeting High-Demand Keywords

Search ranking is a key factor in the success of your business’s website. The goal for all sites is to reach the first few entries on the first page of search results to ensure you’re as visible as possible to potential customers. Targeting high-demand  

How Has the Pandemic Affected Brand Loyalty?

While it’s abundantly clear that the coronavirus pandemic has impacted the way people live all over the globe, it’s also had a surprising effect on commerce, specifically when it comes to customer loyalty. More and more consumers are purchasing goods from brands they’ve not  

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