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Why Content Is the Backbone of Any Successful SEO Campaign

You can have content without SEO, but you cannot have SEO without content. A solid content marketing strategy is the backbone of any optimization strategy, as without content, you have nothing to attach your SEO efforts to. That being said, if you want to

Digital Marketing Vs. Social Media Marketing: What’s the Difference?

When exploring advertising options for your small business, you will come across many terms, two of the most common of which are “social media marketing” and “digital marketing.” Many sources, you may notice, use these terms interchangeably. The truth is, however, that they’re not

What Are Web Content Accessibility Guidelines?

The Americans with Disabilities Act (ADA) is intended to provide people with disabilities full access to society. The ADA now includes online entities as well, such as mobile applications and websites. However, it lacks actual directives to ensure inclusiveness, which leaves a lot of

How Does Google Rank Search Results?

Google’s illusive process for determining the rank of search results has remained a relative mystery for some time. Google is notoriously tight-lipped about their ranking factors, and often encourage web designers to create highly functional sites that provide relevant, quality content to improve their

Facebook Bulletin: Everything you Need to Know

As new platforms emerge, content creators must take the opportunity to get to know them and what they offer. Facebook recently announced the launch of Bulletin, a newsletter platform designed with independent content creators in mind.

4 App Development Trends to Watch

No matter the size of your business, what you offer, or where you’re located, app development is a crucial component of optimum customer interaction. More and more consumers prefer interacting with businesses via mobile apps these days, and this trend has only advanced in