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How Can User-Generated Content Benefit Your Brand?

The internet allows consumers to be vocal about the businesses they love, and the ones they can live without. Accordingly, marketers and business owners can raise the profiles of their brands by leveraging the power of user-generated content.

Why Is Analytics Information Important for Digital Marketing?

When it comes to businesses, digital marketing is often the best way to increase visibility among potential customers. Because digital campaigns take time to work, and often require a significant investment, it can be challenging to know whether they’re successful. That’s precisely where digital

Tips on Handling Negative Comments on Social Media

Social media is such a useful tool for modern business owners. Through platforms like Instagram and Facebook, you can engage users and hopefully turn them into satisfied customers. (more…)

How to Increase Conversions

When it comes to online marketing, your conversion rate can provide lots of insight into the overall success of your campaign. That’s why it’s important to track conversion rates and make the necessary adjustments when your marketing methods aren’t having the intended impact.

Can Augmented Reality Benefit Your Brand?

Augmented reality is a new technology that’s captivated users all over the world. While it’s mostly associated with entertainment, this technology can also offer benefits to brands when it comes to deepening engagement with consumers.

How to Avoid Issues When Launching a New Website

Consumers these days often interact with a business’s website first, which can set the stage for all future dealings. That’s why website launches are such an important aspect of business success, as a poor first impression is likely to linger in the minds of