YouTube vs. Vimeo: Which One Should You Use?

If you’re not convinced video marketing should be an essential part of your strategy, just look at the numbers. When polled, 88% of digital marketers stated they’re extremely pleased with the return on investment of their video marketing endeavors. The medium is great for  

How to Find Your True Brand Identity

Whether your business is just starting out, or you are thinking about re-branding an existing company, establishing an effective identity is important. Consumers want to feel connected with businesses on a more personal level, and a well-developed brand is the best way to establish  

How to Develop an Amazing Mobile App Idea

The proliferation of mobile devices has led to a boom in app development. Most businesses have a need for a mobile application, which can greatly enhance the customer experience. Apps are also an essential marketing tool, as they allow you to have constant contact  

Email Marketing Tips for the COVID-19 Pandemic

Email marketing has been an effective method of keeping in touch with customers for some time. Email marketing allows you to send out updates on your business, as well as provide information on any new services or products you’re offering. In recent months, email  

SEO Strategies for Small Businesses During a Pandemic

The COVID-19 outbreak has affected all Americans immensely, but small business owners have been hit especially hard. Constantly changing information on closures, re-openings, social distancing practices, and other pertinent topics have left many business owners scratching their heads.

There’s also the issue of reduced profits.  

5 Emerging Social Media Platforms to Watch in 2020

It’s no secret that Facebook, Twitter, and Instagram are all integral to business owners when it comes to a healthy social media presence. In addition to these established platforms, it also helps to pay attention to emerging social media to ensure your brand’s reach