Paid Vs. Organic Search: What’s the Difference and Why Does It Matter?

Leveraging Location Data to Target Local Customers

In today’s competitive landscape, it’s not enough to understand a market audience. Now, consumers expect brands to know where they’re at, what they’re doing and what they’re needs are in any given moment, and then to deliver  

Are Keywords the Only Way to Optimize?

Whether someone is typing on a desktop or speaking into their mobile device, their searches require words—keywords. So, are keywords the only thing used to optimize a website?

Keywords Cannot Be Understated, But…

There is no denying the importance of keywords  

Google’s Not Supporting noindex in robots.txt – What Does that Even Mean?

Two days before Independence Day, Google announced its own sort of independence—freedom from supporting unsupported and/or unpublished robots.txt rules. One such unsupported robots.txt rule is “noindex.” Some SEOs may be scrambling to execute the same command through  

Reasons Why Your Search Rankings Fluctuate

Search engine optimization is a marathon, not a sprint. The goal is to achieve stable high rankings. But, search rankings are highly volatile by nature.

Reasons your rankings may fluctuate include:

What is Search Intent and Why Your SEO Depends on It

When you hear “SEO,” most people think “keywords.” It’s a natural association. After all, people have been using typed words to conduct internet searches since the birth of the internet, and more recently, people are speaking words