What Is a Brand Ambassador and Where Can I Find One?

The internet has changed the way consumers search for and buy products and not just because they can buy stuff without ever stepping foot in a store. The internet is changing where and how individuals are

How to Best Use Your SEO Company

With the right help, your website can be your most powerful marketing tool. But, do you know what the key of successful marketing is? Trust.

Trust is a tall order for your website to deliver because it requires:

So Google Finally Went Mobile-First…Now What?

As of March 27, 2018, Google officially began the rollout of its mobile-first index. Implementation started small with a few hundred websites. But, as of late April, global rollout has begun, ushering in a new era for search engine functionality and search engine optimization.

To  

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Top 5 SEO Trends for 2018

Happy New Year!

Typically, ringing in the New Year involves an “out with the old, in with the new” attitude and approach. For search engine optimization, it’s a little more complicated.

The SEO trends you need to know and implement are not brand-new concepts or

SEO Bootcamp Day 11 – Implement a Review Management Strategy

On the 11^th day of boot camp, my marketing expert told me:  IMPLEMENT A REVIEW MANAGEMENT STRATEGY

You’re never going to please everyone all of the time. That’s just life. But to make even negative reviews work for your business instead of against it, you need  

SEO Bootcamp Day 9 – Clean Up Your 404 Errors

On the 9^th day of boot camp, my marketing expert told me:  CLEAN UP YOUR 404 ERRORS

In Internet speak, a 404 is a “page not found” error. It’s the disheartening (or enraging) message searchers get when the search result they clicked on really doesn’t go