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What Is the Helpful Content Update and How Does It Impact Search Rank?

In September, Google announced its helpful content update, which included changes related to content creation, web hosting, and other topics. Understanding this update is key to maintaining a solid search rank, as well as to avoid decreased traffic.

How Can You Build Customer Loyalty?

Repeat business is a huge factor in commercial success, and customer loyalty is key to ensuring consumers invest in your goods and services again and again. Accordingly, developing new strategies to foster loyalty towards your business should be a top priority. Here are a

What Is an SEO Accessibility Check and Why Is It Important?

People with disabilities utilize web services, and businesses must keep differently abled individuals in mind to ensure their sites are inclusive and fully accessible by all. Unfortunately, a vast number of websites are not accessible to people with disabilities, which prevents them from taking

How Can Google My Business
Benefit You?

The popularity of Google means that this search engine must play a major role in your online marketing strategy. That’s precisely where Google My Business comes in, as this feature is designed to showcase local businesses to the relevant audience.

Short-Tail and Long-Tail Keywords: What’s The Difference?

Keyword selection is a major component of a successful SEO strategy. Keywords help potential customers find your business, at which point they may choose to purchase a product or schedule a service. Proper keyword selection also enhances your website’s search rank, which ensures you

Why Did Traffic to Your Website Decrease?

It’s normal for web traffic to fluctuate from time to time. However, you must monitor traffic levels closely to take swift action when your website receives fewer visitors than it normally does. (more…)