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The Ecommerce Outlook for 2024

In the past, virtually all businesses had a physical location that customers could visit. These days, ecommerce businesses allow entrepreneurs to provide goods to the public without the need for a physical location. Along with a more convenient experience for consumers, ecommerce businesses can

A Guide to Customer Segmentation and Its Benefits

A target audience consists of individuals who are the most likely to need the goods and/or services offered by a business. When it comes to online marketing, successfully identifying your target audience ensures your marketing efforts are directed towards the right people, which helps

What You Must Know About Digital Marketing and Internet Privacy

The behaviors and preferences of users has a major effect on digital marketing strategies. That’s why Google’s plan to cease using third-party cookies in 2023 has been met with such trepidation by online marketers. Without third-party cookies, user tracking is bound to become a