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A Guide to Consumer Behavior

Why does a person decide to purchase specific goods and services? These decisions can be motivated by consumer behavior, which are the many distinct factors that drive a person to make purchases and patronize certain businesses and brands. Having a greater understanding

Tips on Handling Negative Comments on Social Media

Social media is such a useful tool for modern business owners. Through platforms like Instagram and Facebook, you can engage users and hopefully turn them into satisfied customers. (more…)

The Ecommerce Outlook for 2024

In the past, virtually all businesses had a physical location that customers could visit. These days, ecommerce businesses allow entrepreneurs to provide goods to the public without the need for a physical location. Along with a more convenient experience for consumers, ecommerce businesses can

How Can You Build Customer Loyalty?

Repeat business is a huge factor in commercial success, and customer loyalty is key to ensuring consumers invest in your goods and services again and again. Accordingly, developing new strategies to foster loyalty towards your business should be a top priority. Here are a