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How Do Google & Yelp Handle Fake Reviews?

Online reviews are essential to your business. A good review grows trust in your brand, as it shows your business offers quality goods or services. It also spreads positive word of mouth about what you have to offer, which is very compelling to consumers.

Why Content Is the Backbone of Any Successful SEO Campaign

You can have content without SEO, but you cannot have SEO without content. A solid content marketing strategy is the backbone of any optimization strategy, as without content, you have nothing to attach your SEO efforts to. That being said, if you want to

Digital Marketing Vs. Social Media Marketing: What’s the Difference?

When exploring advertising options for your small business, you will come across many terms, two of the most common of which are “social media marketing” and “digital marketing.” Many sources, you may notice, use these terms interchangeably. The truth is, however, that they’re not

How Does Google Rank Search Results?

Google’s illusive process for determining the rank of search results has remained a relative mystery for some time. Google is notoriously tight-lipped about their ranking factors, and often encourage web designers to create highly functional sites that provide relevant, quality content to improve their

What Is Google’s Multitask Unified Model?

When it comes to search engines, Google remains a leading voice in developing technology. Their Multitask Unified Model (MUM) technology is just the latest advance underway, one that is met with much enthusiasm. (more…)

What’s Next for Search Engines?

You’d be hard pressed to find a person that hasn’t used a search engine at some point in their life. In fact, it’s estimated that Google fields 3.8 million searches per minute all over the world.