How to Develop an Influencer Marketing Strategy

Having a diverse array of marketing strategies at your disposal is best to ensure all your bases are covered. Along with conventional SEO methods and maintaining a solid presence on social media, you can also leverage the influencer craze to increase awareness of your  

What’s the Difference Between B2C vs. B2B for Paid Social Media?

While organic social media should serve as the foundation of your marketing strategy, paid social media is another essential component. With paid social media, your business pays a fee to a social media platform, such as Facebook or Instagram, in exchange for your content  

How to Attract More Users to Your App

With so many apps on the market today, and so many businesses behind them, it can be challenging to grow your user base. Even if your mobile application looks great, contains essential features, and offers value to customers, attracting members of your target audience  

SEO Secrets to Improve Your Marketing Strategy

Search engines are notoriously tight-lipped about what goes on beyond the scenes. This is especially true of Google and its search ranking factors, many of which remain shrouded in mystery. (more…)

How to Improve Your Customer Acquisition Strategy in 2021

With a new year comes a renewed commitment to your business and your customers. You should be equally committed to acquiring new customers, which ensures your business continues to thrive for many years to come.

While vaccine development is definitely inspiring, rollout is likely to  

App Marketing Strategies for Your Small Business

If you’ve finally taken the leap and developed a mobile application for your business, congratulations! Apps are an essential aspect of your business’s online marketing presence. Mobile users prefer interacting with apps, especially when it comes to shopping. Apps also allows you to tap