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What’s the Difference Between On-Page and Off-Page SEO?

Search engine optimization (SEO) includes a set of marketing practices that can improve the rank of your website within search engine results pages. On- and off-page SEO are different sets of practices that can boost the visibility of your site when enacted correctly. Here’s

Is Your Website Optimized for Mobile Search?

Statistics show that a whopping 97% of Americans currently own a mobile device. Many of these individuals use their mobile devices to search the internet, which means that websites must look and function correctly on these devices to provide a great experience.

The Pros and Cons of Search Equity: What Marketers Need to Know

In order for business websites to get found online, they must achieve high placement in search results pages. That’s the purpose of search engine optimization, which is a set of practices that help websites reach the top of the search results and get noticed

What Does Google’s New Search Refinements Mean for Online Marketing?

Google is constantly making updates to its search engine technology to provide users with an enhanced online experience. The latest introduction of new search refinements is no different, as the search engine hopes it will help people perform more accurate searches.