Using Social Media as an Outlet for Customer Care

Matching customer expectations with brand goals is a necessary strategy to build customer loyalty and a profitable business. Comprehensive and engaging solutions which address customer needs is more important now than ever before. Your social media presence, and utilizing that forum to address issues  

7 Facebook Tactics to Drive Traffic and Conversions

We are having a great time in Scottsdale at SMX Social Media Marketing! Of the many great sessions we attended yesterday, we thought we’d share a little info from one of our favorites by Kevin Scholl, social media manager of Red Roof Inn.  

New News on Online Ad Spending

Yah…we know that we have bombarded you with a lot of information regarding the increased budgets going towards online advertising.

But there’s more.

Why?

Because we cannot express how important it is that you understand the necessity of generating an online marketing campaign when the majority of  

Consumer Search Habits Changing

The search tactics consumers use to find and purchase goods and services are changing. Up until this point, information was primarily disseminated through print resources like newspapers and magazines. But with the emergence of the Internet, the reliance upon hardcopy print material is dwindling.

Though