How Does Image Geolocation Data Affect SEO?
Geolocation data provides information on where a particular image originated, meaning the location where it was taken or created. This information is contained within an exchangeable image file (EXIF) format, which also includes data like camera settings and image size.
EXIF Data and Search Engines:
Can AI Take Over the Jobs of Marketers?
AI technology has captivated the world, but it also has some marketers wondering if they’re about to become obsolete. Programs like ChatGPT can perform many of the tasks and duties essential to online marketing, but does that really mean marketing professionals will no longer
A Guide to Consumer Behavior
Why does a person decide to purchase specific goods and services? These decisions can be motivated by consumer behavior, which are the many distinct factors that drive a person to make purchases and patronize certain businesses and brands. Having a greater understanding
How to Build Your Online Brand
An online brand is similar to a personality: it’s what sets your business apart from others, such as competitors. A strong brand helps consumers identify your business online, but it also boosts engagement with customers. Here are a few ways you can
Tips on Writing Engaging Blog Posts
Blog posts are an important part of online content strategies. Blogs provide valuable information to readers, but they can also engage, entertain, and even educate. Because you want blogs to be as impactful as possible, you must craft them carefully to ensure the needs
What’s the Difference Between On-Page and Off-Page SEO?
Search engine optimization (SEO) includes a set of marketing practices that can improve the rank of your website within search engine results pages. On- and off-page SEO are different sets of practices that can boost the visibility of your site when enacted correctly. Here’s