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For Effective Marketing: Know Your Customer!

Read the title again…it seems pretty obvious, right? But you’d be surprised how many Internet marketing campaigns fall flat because businesses are actually marketing to insiders—the people who are (more…)

5 Tips for Top-Notch Review Management

You can’t please everyone, and if your business has an online presence (which it should), then your company is open to negative reviews. But that’s really not a bad thing. You can make negative reviews work for you if

What Social Media Platform Is Best for Me…and Why?

Every day, billions of people are making and sharing connections on social media. That means if you want your business to get found and really engage with your existing and potential customers, your website cannot be

How Not to Respond to a Negative Tweet: Lessons Learned from Governor Brownback

In the past few days, a Kansas teen has sure stirred things up in this country. After attending a Youth in Government program in Topeka, high school senior Emma Sullivan tweeted, “Just made mean comments at gov Brownback and told him he sucked, in