How Will Holiday Searches This Year Differ from Other Years and What Does It Mean for You?
According to a report conducted by Microsoft, holiday shoppers will begin hitting e-commerce sites earlier than normal this year. That means many people could begin looking for gifts during the early fall, which is much sooner than the standard start date of Black Friday,
Why Content Is the Backbone of Any Successful SEO Campaign
You can have content without SEO, but you cannot have SEO without content. A solid content marketing strategy is the backbone of any optimization strategy, as without content, you have nothing to attach your SEO efforts to. That being said, if you want to
Digital Marketing Vs. Social Media Marketing: What’s the Difference?
When exploring advertising options for your small business, you will come across many terms, two of the most common of which are “social media marketing” and “digital marketing.” Many sources, you may notice, use these terms interchangeably. The truth is, however, that they’re not
What Are Web Content Accessibility Guidelines?
The Americans with Disabilities Act (ADA) is intended to provide people with disabilities full access to society. The ADA now includes online entities as well, such as mobile applications and websites. However, it lacks actual directives to ensure inclusiveness, which leaves a lot of
How to Develop an Influencer Marketing Strategy
Having a diverse array of marketing strategies at your disposal is best to ensure all your bases are covered. Along with conventional SEO methods and maintaining a solid presence on social media, you can also leverage the influencer craze to increase awareness of your
What’s the Difference Between B2C vs. B2B for Paid Social Media?
While organic social media should serve as the foundation of your marketing strategy, paid social media is another essential component. With paid social media, your business pays a fee to a social media platform, such as Facebook or Instagram, in exchange for your content