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Google Unveils Multimodal Search: What Is It and How Will It Work?

Google is already known for having a highly advanced search algorithm, one that many online marketers take great pains to try and understand. The Multitask Unified Model (MUM) takes the search algorithm one step further for a truly comprehensive and immersive search experience.

How Will Holiday Searches This Year Differ from Other Years and What Does It Mean for You?

According to a report conducted by Microsoft, holiday shoppers will begin hitting e-commerce sites earlier than normal this year. That means many people could begin looking for gifts during the early fall, which is much sooner than the standard start date of Black Friday,

Key Industry Survey Findings on the State of SEO in 2021

Businesses have faced many challenges since the start of the COVID-19 pandemic. These challenges have made digital marketing more important than ever thanks to social distancing regulations and quarantines.

What’s the Difference Between Artificial Intelligence, Machine Learning, and Deep Learning?

As the digital world continues evolving, so does the marketing strategies of businesses all over the globe. Artificial intelligence and its fascinating subgroups play a significant role in search engines, digital assistants, and smart devices throughout the home. As a result, business owners must

How to Develop an Influencer Marketing Strategy

Having a diverse array of marketing strategies at your disposal is best to ensure all your bases are covered. Along with conventional SEO methods and maintaining a solid presence on social media, you can also leverage the influencer craze to increase awareness of your

App Marketing Strategies for Your Small Business

If you’ve finally taken the leap and developed a mobile application for your business, congratulations! Apps are an essential aspect of your business’s online marketing presence. Mobile users prefer interacting with apps, especially when it comes to shopping. Apps also allows you to tap