App Development Trends Linked to COVID-19

There’s no denying the impact COVID-19 has had on the world at large, especially in the business realm. While business apps were emerging as an essential aspect of online marketing prior to the pandemic, they are now considered a necessity. Many consumers want to  

How to Develop SEO Tactics for Different Virtual Assistants

For a digital marketing strategy to be effective, it must account for many different factors. Along with mobile and web searches, voice searches using virtual assistants like Siri and Alexa also offer prime opportunities to marketers trying to reach as many people as possible.  

How to Find Your True Brand Identity

Whether your business is just starting out, or you are thinking about re-branding an existing company, establishing an effective identity is important. Consumers want to feel connected with businesses on a more personal level, and a well-developed brand is the best way to establish  

5 Emerging Social Media Platforms to Watch in 2020

It’s no secret that Facebook, Twitter, and Instagram are all integral to business owners when it comes to a healthy social media presence. In addition to these established platforms, it also helps to pay attention to emerging social media to ensure your brand’s reach  

What Is Omnichannel Marketing?

As a business owner, you already know how crucial it is to establish your brand across numerous channels. However, it’s equally important to ensure those channels are offering a consistent experience to consumers.

People these days expect their online brand experiences to be above reproach  

Tips on Getting the Most Out of Google Trends

There are many tools at your disposal that can help hone your online marketing strategy. Effectively using these tools provides useful data and information about your audience, their behaviors, and even the keywords they use when looking for goods or services. Google Trends