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How to Avoid Issues When Launching a New Website
Consumers these days often interact with a business’s website first, which can set the stage for all future dealings. That’s why website launches are such an important aspect of business success, as a poor first impression is likely to linger in the minds of users. Accordingly, businesses are encouraged to avoid the following mistakes when creating their websites and prepping them for launch.
Mistake #1: Failing to Make Use of New Technology
Websites are ideal customer service hubs since potential customers can access information about your business 24/7. To this end, chatbots are a vital component of customer service, as they can efficiently and effectively answer basic user queries regarding hours of operation, location, and more. Without chatbots, users may struggle to find important information, which can leave your business deprived of a sale.
Mistake #2: Forgetting to Include Important SEO Elements
Search engine optimization (SEO) involves including certain key elements in web design to increase a site’s ranking within search results pages. Good SEO increases visibility, which means more members of your target audience will be exposed to your website and business. Essential SEO elements include:
- Inclusion of a sitemap
- Use of internal links
- Careful keyword selection
- Quality backlinks
- Avoiding duplicate content
These elements must be built into the new website to ensure the best possible user experience.
Mistake #3: Using an Outdated Website Design
Site design is important for two reasons. First, a well-designed website offers a modern look and feel, which boosts confidence in a business. Second, a good design also ensures that the site is easy to navigate. Excessive amounts of text, garish colors, and confusing menus can cause users to click away from a website before they fully understand what your business offers.
Mistake #4: Lacking Calls to Action
As illustrated by the name, calls to action are statements that encourage users to take specific actions. A call to action can entice a user to contact a business directly, make a purchase, or sign up for a weekly newsletter. Calls to action provide clear, understandable instructions to users to ensure they’re fully aware of the next steps. While the volume of visitors to a site can be indicative of success, it won’t matter much if visitors never become actual customers.
Contact SonicSEO.com for Help With Website
With decades of web design experience behind us, SonicSEO.com has helped numerous clients successfully launch new websites. Thanks to our knowledge of SEO, we can help your business reach the top of the search results pages. We also help with app development, social media marketing, and more. Contact us today or call (505) 821-2000 to schedule a consultation.