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How to Increase Conversions
When it comes to online marketing, your conversion rate can provide lots of insight into the overall success of your campaign. That’s why it’s important to track conversion rates and make the necessary adjustments when your marketing methods aren’t having the intended impact.
What Is Conversion?
In the simplest terms, conversion occurs when a person performs a specific action as encouraged by a marketing asset. This includes urging a prospective customer to buy a product and having the person complete that transaction. However, conversions can also include actions like signing up for a newsletter, clicking a link, or completing an online form.
How Can a Brand Boost Its Conversion Rate?
Conversion rate is one of numerous marketing metrics a brand can review to determine whether its methods are effective. If you find that your conversion rate isn’t where you want it to be, it’s worth trying one or more of the following strategies:
Be Mindful of Where You Place CTAs
Calls-to-action (CTAs) encourage people to take decisive actions in clear, concise terms. CTAs often appear at the bottom of web pages, and this practice is generally recommended to ensure your marketing finishes strong. However, CTAs can also appear in other areas of web pages, as well as on social media posts. As a result, don’t relegate your CTAs to one place or you could miss out on numerous conversion opportunities.
Ensure That Web Pages Function Correctly
Problems with web pages can drive visitors away before they can complete specific conversion actions. As an example, a page that loads too slowly is likely to frustrate a user and cause them to click away from a site. If you find that your site isn’t functioning efficiently, it could be the reason for low conversion rates.
Create Content Suited to Your Target Audience
Quality content can also boost conversion rates by keeping your audience engaged. However, content must be tailored to the wants and desires of your audience to have the greatest impact. If you feel that your messaging is not resonating with consumers, try creating example buyer personas and developing content with those personas in mind.