Who Is Your Target Audience?
The first step to creating a solid online marketing strategy is to determine just who you should be marketing to. This is your target audience, and knowing your target audience provides a framework when developing content for your website and social media pages.
While it might seem like your desired audience is obvious, this is not always the case. In fact, by pursuing your most obvious audience you may be overlooking people with a greater inclination to purchase your services. That’s why we diligently research your demographic, your market area, and even your competitors to concentrate marketing strategies in the right place.