This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
What’s the Difference Between On-Page and Off-Page SEO?
Search engine optimization (SEO) includes a set of marketing practices that can improve the rank of your website within search engine results pages. On- and off-page SEO are different sets of practices that can boost the visibility of your site when enacted correctly. Here’s how these strategies work and why they’re important to online marketing.
On-Page SEO
Much like the name implies, on-page SEO involves strategies you can use on your website to increase its rank in search engines. One example is utilizing keywords in content effectively, particularly when it comes to titles. Unique content creation is also important for SEO, as search engines may penalize duplicate content on sites. Other examples of on-page SEO include using high-quality images, creating relevant meta descriptions, and linking between pages on the site.
Off-Page SEO
Off-page SEO involves tactics that take place elsewhere on the internet, and these tactics are key for boosting the reputation of your website and brand. Garnering high-quality links from other sites that direct to your website is an effective form of off-page SEO. Similarly, using social media to advertise your brand is another strong off-page tactic.
Is On-Page SEO More Important Than Off-Page SEO?
While both SEO strategies are crucial to your site’s search rank, on-page SEO can be more useful because you exert greater control over it. Consider that you can easily make changes to your website to improve its rank on search engines, but it may be more challenging to obtain quality links from other sites.
That doesn’t mean that off-page SEO should be neglected, as reputation matters when it comes to search rank. In this case, building a strong presence on social media and ensuring that your Google Business Profile is up-to-date and accurate are two off-page tactics that you can control.
We Know SEO – And We’re Here to Help
Most business owners don’t have the time to develop impactful marketing strategies, which is precisely where our team at SonicSEO.com comes in. When it comes to search engine optimization, we offer a range of strategies that can increase the visibility of your website, which is crucial for brand awareness. We also offer many other online marketing services to fully meet the needs of our clients. Contact us to learn more or call 505.821.2000 to schedule a consultation.