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Voice search accounted for 40% of searches in 2019, and researchers anticipated that it would account for a whopping 50% by 2020. Despite the impressive rates at which voice search is being used, only 4% of businesses have adopted a voice search marketing strategy. That means 96% of businesses are behind on the times. If you’re part of the 96%, SonicSEO.com can help you join the elite 4%.

Voice Search Marketing

In the simplest sense, voice search marketing is voice recognition technology that allows a person to conduct an internet search by speaking to a device. These devices include everything from smartphones to computers to home assistant devices. The devices and apps that were developed with voice search as their basis — such as Siri, Alexa and Google Assistant — are so commonplace and widely used that it’s essential to understand how voice search has changed the way users search for your products and services, and that you revise your digital strategy accordingly.

Optimizing Your Website for Voice Search

With each algorithm update and release, Google has been refining the search process so that it can deliver more refined, personalized and accurate results with each change. Though voice search is not the result of Google’s many rules and updates, it does seem to be a natural progression of search in that it provides users with a more natural and intuitive search experience. Now, not only can users conduct searches in an almost conversational manner, but they expect to be able to do so. This means that you need to revise your digital strategy to conform less to Google’s arbitrary conventions and more to user expectations.

As a leader in the search industry, SonicSEO.com has stayed on top of trends in search marketing so that we can predict changes and adapt our processes to deliver the most effective strategies to our clients. Though high-quality, optimized content has always been an integral component of our strategies, we are more focused than ever on developing content that reads like naturally spoken language. What does that look like? It comes down to these factors:

  • Use of natural-sounding language
  • Focus on long-tail keywords
  • Turning search queries into naturally-phrased questions
  • Providing concise answers to users’ FAQs
  • Focus on user intent
  • Ensure your website is optimized for mobile, and that it loads quickly

When you work with our team, your SEO strategy will consist of the type of compelling content that inspires conversations and, therefore, drives conversions.

Contact us to make sure your local business keeps a competitive edge. Get integrated voice marketing solutions from SonicSEO.com.

Local SEO and Voice Search Marketing

It’s not enough to create conversational content to rank for voice search. Voice search is all about convenience, meaning users want to find the most relevant results by having to do little more than speak to their phones. To deliver, your strategy must consist of a healthy mix of both voice search optimization and local SEO. By combining the two, you can be sure to meet the following user demands:

   Relevance: Your listing is the most accurate local listing in relation to the user’s search

   Distance: Your business is close to the device from which the search was conducted

   Prominence: Your business is well known in your area

For instance, in the old days of search, a user might type in, “Landscapers Albuquerque NM,” and then have to sift through pages of results to find a landscaping company both nearby and with several positive reviews. With voice search, however, a user can simply say, “Hey Siri, what’s the phone number for the best landscaping company near me?” Google will then use the device’s location to pull results from top rated review sites and local listings pages before delivering the best result based on the above three factors.

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