The goal of Google and other search engines has always been to provide the best, most relevant and informative content to visitors. As search engines technology has improved, it’s become more important than ever to have a top-quality, professionally built and optimized website. The shortcuts and black-hat techniques of the past simply will not work for today’s websites.
Results that Last
Ultimately, optimizing your site for search engines should also mean optimizing it for users. Search engines are designed to connect users to the information they’re looking for, and if you’re creating a site that serves a user’s needs, you’re well on your way to having good SEO.