SEO is a tricky business, and the search engines are fickle. Best practices are always changing, and what worked yesterday won’t necessarily work tomorrow. For these reasons, it’s not always obvious what’s broken. When you entrust your site to us, we will perform a thorough audit that looks for the following:
- Outdated keywords
- Broken or lost links
- Redirects
- Tactics that go against Google’s latest algorithm updates
- Geolocation discrepancies
- Slow-loading pages
- Increased competition
- High bounce rates
- Problems with internal navigation
- Server or technical issues
- Meta information (or lack of it)
- Duplicate content
- Missing pages
- Content changes
- And more….
There are dozens of reasons your site could have experienced a dip in traffic, and we look for them all, from the most common culprits to the less obvious ones. Once we identify the reasons for your lost rankings, we will work with you to devise a strategy that will get your site back on track.